Privacy Policy
Effective Date: September 1, 2026
E2 Wellness ("we," "us," "our," or the "Practice"), located in Winter Park, Florida, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, interact with our online advertisements, submit forms, or utilize our booking services.
1. Information We Collect
We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information"). The types of information we collect include:
- Contact & Identity Information: Your full name, primary email address, mobile phone number, and physical address provided when you fill out forms, request information, or book a session.
- Service & Appointment Data: Appointment scheduling details, requested session types (e.g., 60-minute therapeutic massage, assisted stretch, or hybrid sessions), and session frequency managed through our custom online scheduling portal.
- Financial & Payment Information: Payment card details (credit/debit card numbers) and billing addresses. All payment transactions are processed securely via encrypted, PCI-compliant third-party payment gateway APIs (e.g., Stripe/Square). E2 Wellness does not store or process raw payment card numbers on its servers.
- Health Intake & Waiver Data: Required health history and liability waivers are completed on physical paper in person at our studio prior to your session. We do not request, collect, or store health history forms or medical intake data through our public website or SMS channels.
- Technical & Usage Data: IP addresses, browser types, device identifiers, operating systems, referring URLs, pages viewed, time spent on pages, and interaction patterns on our website.
2. Digital Tracking & Analytics Technologies
We utilize industry-standard cookies, pixels, and web beacons to enhance website performance, measure advertising effectiveness, and deliver personalized experiences.
- Google Analytics: We use Google Analytics to analyze website traffic and visitor behavior. Google Analytics collects information anonymously to report website trends. You can learn how Google handles data by visiting Google Privacy & Terms.
- Meta / Facebook Pixel: We use the Meta Pixel to evaluate the effectiveness of our Facebook and Instagram advertisements, optimize campaign performance, and deliver relevant advertisements to prospective clients. Meta processes this data according to its own privacy policy.
3. How We Use Your Information
We process your Personal Information strictly for legitimate business operations, including to:
- Schedule, manage, modify, and confirm your wellness appointments.
- Deliver critical transactional communications, including service updates, scheduling confirmations, and booking details.
- Respond directly to your inquiries submitted via website pop-ups, contact forms, or phone calls.
- Optimize our website performance, user experience, and advertising campaigns.
- Maintain internal business records and comply with applicable local, state, and federal laws.
4. Non-Sharing Disclosure & Data Protection
E2 Wellness strictly maintains a policy against selling or renting your personal data.
Sharing Restricted to Service Execution: We do not sell, rent, lease, or trade your Personal Information to third parties or marketing brokers. We only disclose data to trusted infrastructure service providers who assist us in operating our business (e.g., cloud hosting platforms, payment gateways, and telecommunication carriers). These providers are bound by strict confidentiality obligations and are prohibited from using your data for any independent purpose.
5. SMS & Mobile Communications (Non-Marketing / Transactional Only)
E2 Wellness operates a strictly Non-Marketing / Transactional text messaging service for appointment logistics and direct customer service.
Explicit Mobile Data Protection Clause: No mobile information or opt-in consent data will be shared, sold, rented, or leased to third parties, affiliates, or marketing brokers for marketing or promotional purposes under any circumstances. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, except for our direct technology service providers (such as telecommunications carriers and text automation platforms) strictly as necessary to deliver messaging services to you.
Transactional Text Messaging Terms: When you request a $60 introductory session, fill out a web contact form, or schedule a service, you consent to receive non-marketing transactional SMS messages from E2 Wellness regarding your request.
Message Scope: Texts are strictly transactional and limited to appointment confirmations, scheduling options, session reminders, direct responses to your inquiries, and customer service follow-ups. We do not send recurring SMS marketing blasts or promotional campaign texts.
Message Frequency: Message frequency varies based on your booking activity (typically 2–6 transactional messages per scheduled service or active inquiry).
Cost: Standard message and data rates may apply depending on your mobile carrier plan.
How to Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any text message sent by E2 Wellness. Upon sending STOP, you will receive one final confirmation text, and no further messages will be sent to your mobile line.
Customer Support: For assistance with text communications, reply HELP to any message, contact us by email at info@e2wellness.co, or call our direct line at 407-274-5964.
Purchase Independence: Consent to receive text messages is not a requirement or condition for purchasing any services from E2 Wellness.
6. Privacy Choice & Opt-Out Rights
- Cookies & Analytics: You can set your browser to refuse all or some browser cookies. To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.
- Ad Customization: You may adjust your ad preferences directly within your Facebook/Instagram account settings or Google Ad Center to control how your data is used for tailored advertising.
7. Data Security & Retention
Our web application is hosted in secure cloud environments implementing SSL/TLS encryption for all data in transit. We maintain reasonable administrative, technical, and physical security precautions designed to protect your Personal Information from unauthorized access, loss, misuse, or alteration. We retain your information only for as long as necessary to fulfill the operational purposes outlined in this policy or to comply with applicable legal and financial reporting obligations.
8. Updates to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time to reflect operational changes or updates to telecommunication industry standards (including A2P 10DLC guidelines). Any updates will be posted on this page with a revised "Effective Date."
9. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:
E2 Wellness
Winter Park, FL
Phone: 407-274-5964
Email: info@e2wellness.co
Website: e2wellness.co